A couple of weeks back, this video appeared on eurofish.tv. ”It is intended to involve audiences that would not otherwise be interested in the subject, by using the funny, direct language – and visual impact – of cartoons to short-circuit the usual technical, policy, discourse,” explains Margot Lotz of Harwood Levitt Consulting in an email.

EuroFishTV was created by Chris Rose and Harwood Levitt Consulting, as part of a project funded by the Oak Foundation to achieve material reform of the Common Fisheries Policy (CFP) to ensure that European fishing practices become sustainable.

See the video at EuroFishTV’s Youtube channel.

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